Mobile game studio

Co-founder of Splash Games and lead producer of every game the studio made. Owned the product end to end — from ideas and levels to analytics, publisher relations and paid user acquisition. Twenty people worked at the studio over its lifetime.

• ProducingLed every studio game from idea to release and live support
• Game & level designMechanics, balance and levels, hands-on
• Product analyticsMetrics, retention and roadmap decisions
• Marketing analyticsCreative tests, cost of acquiring a player, payback
• Team & processesBuilt the team: 20 people over the studio's lifetime. Set up the development process
• Publishers & user acquisitionNegotiations, joint launches and my own ad campaigns

Mnemo · Founder & CEO

Memorising foreign words through sound-alikes

A mobile app that teaches you to memorise foreign words with mnemonics: each new word is paired with a familiar word that sounds like it, the two meanings merge into one vivid image, and spaced repetition locks the word in. Came up with the product and owned everything — from the idea to paid traffic. Twenty people worked on the team over the life of the project.

• Idea & productWorked out how to turn mnemonics into an app
• ProducingRan development, signed off the design, tested the builds
• Product analyticsLearning metrics, retention, feature roadmap
• Marketing analyticsChannels, cost of acquiring a user, payback
• User acquisitionBought the traffic myself, with no publishers
• TeamBuilt and led the team: 20 people over the life of the project

• Russian → English
• English → Spanish
• 30 topics in the jigsaw
• Sets of 7 words

Bringing players to global hit games

From April 2015 to March 2019, bought traffic and grew the audience of three games played by millions of people. Ran campaigns from creative to payback; the company grew several times over in those years.

• Campaign managementLaunches, bids, budgets and scaling the spend
• Creative testingHypotheses, test series, picking the best creatives and scaling them
• Traffic analysisSource quality, cohorts, acquisition cost and payback per player
• ChannelsFacebook Ads, Google Ads, offerwalls, ad networks